Competitive Advantage: Disney Crisis Averted
Although Disney’s coined phrases and taglines (e.g., “To Make People Happy”, “The Happiest Place on Earth; Where Dreams Come True”, and “Walt Disney World the Most Magical Place on Earth”) have changed throughout the company’s existence, one thing that has not changed is the company’s sustained competitive advantage over its competition. Disney has diversified its portfolio/market in such a way that it now has much more competition than it had in the past. Not only is it leading the competition in the theme park industry, but it also competes in the sports market, streaming market, and cable TV markets. Most of Disney’s competitive advantage comes from their customers knowing a great deal about Disney’s products and anything affiliated with Disney. Another competitive advantage for Disney is their extensive research and development on ways to continue to maintain their sustained competitive advantage. Disney’s intangible resources and capabilities has had a significant...